In a decision of 28 May 2019, the Belgian Competition Authority ("BCA") imposed a fine of one million euros on the Belgian Order of Pharmacists (Ordre des pharmaciens/Orde der apothekers) ("OP"). According to the BCA, the OP violated competition law by applying an economic strategy aimed at hindering the market entrance and development of the MediCare-Market group.

According to the OP, MediCare-Market's business model creates confusion between pharmacy and parapharmacy goods, both of which are found in MediCare-Market stores (although there is a physical separation between the two). The OP decided to take disciplinary action against pharmacists working at MediCare-Market pharmacies and introduced multiple proceedings, including for injunctive relief (stakingsvordering/action en cessation).