EU Trade Marks Should Be Distinctive Throughout the EU, Not Just a Significant Part Thereof
In its recent Nestlé v Mondelez decision (C-84/17P, C-85/17P and C-95/17P), the Court of Justice of the European Union (CJEU) confirmed that the acquisition of distinctive character by non-traditional EU trade marks (EUTM) should be established for the entire European Union not just a substantial part thereof.
