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  • Deal or case news
  • 11-08-2020

NautaDutilh is pleased to have assisted Mediaocean (backed by Vista Equity Partners) with its acquisition of Symsys Software. Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. “The acquisition of Symsys is another key step in Mediaocean’s continued expansion in Europe and worldwide, servicing global marketers, agencies, sellers and the wider advertising community” said Bill Wise, CEO, Mediaocean. “Incorporating the Symsys team and platform will help Mediaocean deliver our modern system of record for omnichannel advertising across geographies.”

Mediaocean is the modern system of record for omnichannel advertising, bringing together brands, agencies, media owners, technology, and data partners. A platform to control critical data related to marketing investments, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analyzing, optimizing, in-voicing, and payments. Mediaocean processes $150 billion in annual media spend, employs 1250 people across 20 global offices, and is part of the Vista Equity Partners portfolio of software companies.

NautaDutilh's M&A team consisted of Jeanine Evertse and Naomi Asscheman, supervised by Joost den Engelsman, and furthermore included Sanne Mesu, Daan Hagelstein (Corporate Notarial), Edward Rijnhout and Pedro Paraguay (Tax). Further thanks go to Kirkland & Ellis LLP and all our NautaDutilh colleagues who worked hard on the legal due diligence.

Read more about it in the press release.

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