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  • Deal or case news
  • 23-04-2021

NautaDutilh assisted Bloom & Wild on its acquisition of all the shares in Amsterdam based online letterbox flower delivery company Bloomon. 

Bloom & Wild is a London-based start-up that takes an updated and online approach to the very traditional business of ordering and delivering flowers. With this acquisition Bloom & Wild further expands its business across Europe. Earlier in 2021 Bloom & Wild has raised GBP 75 million to continue expanding across Europe (in addition to the United Kingdom, it operates in Ireland, France, Germany and Austria). NautaDutilh worked alongside Latham & Watkins, LLP (London).

“We are delighted Bloom & Wild trusted us to help them with this exciting transaction, it was a real pleasure working with Aron Gelbard and the wider B&W team. Big shout out to the full NautaDutilh team that helped bring this deal to close, in particular Jos Somers and Frans Ruijs.” says Joost den Engelsman, co-head of the Private equity team.

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