On 26 October 2015, the Belgian federal legislature repealed the rules governing announcements of price reductions, in order to align Belgian law to EU law. Indeed, in a judgment of 10 July 2014, the Court of Justice of the European Union had found the Belgian rules to be incompatible with European legislation.
It should be recalled that the Belgian rules provided that a business that wished to announce a price reduction had to fulfil a certain number of conditions: it was obliged to inform consumers of the reference price, namely the lowest price offered by the business for the same product during the month preceding the first day of the effective reduction and, finally, the reduction must be offered for a least one day and no more than one month.
Does this mean that businesses can now do whatever they like in this regard? Of course not!
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