Blog
24.04.2025
In recent years, several large digital platforms have retained positions in the digital space that enable them to impose whatever conditions they wish on smaller businesses. The European legislator created the Digital Markets Act (DMA) to address these issues and to ensure a fair, competitive digital market by regulating companies identified as “gatekeepers”.

Our earlier blog on the DMA concerned mainly public enforcement. The Commission as the sole enforcer of the DMA, promptly identified seven gatekeepers – Alphabet, Amazon, Apple, ByteDance, Meta, Microsoft, Booking who need to comply with the DMA– and initiated multiple non-compliance investigations. Within the first year of the DMA being in force, the Commission opened and published compliance decisions against Meta, Apple and Alphabet. The first fines now have been issued.

Meta

Late 2023, Meta introduced an advertising model on both Facebook and Instagram pursuant to which EU users could choose between consenting to personal data combination for personalised advertising or a monthly subscription for an ad-free service. After multiple discussions with the Commission, Meta changed its advertising model by offering an option that allegedly used fewer personal data to display advertisements. The Commission is still investigating this change, but already decided that the previous advertising model violated the DMA. Facebook is ordered to pay a EUR 200 million fine.

The Commission also found that Facebook Marketplace should no longer be designated as a Core Platform Service under the DMA.

Apple

On 24 June 2024, the Commission published its first preliminary views in relation to Apple’s anti-steering rules. The Commission held that it was of the preliminary view that Apple sets business terms governing its relationship with app developers that violate the DMA. The Commission found that Apple’s business terms do not allow for free steering of customers, steering is only possible through so-called “link-outs” and the charges set by Apple go beyond what is strictly necessary.

On 23 April 2025 and after having received Apple’s views on its preliminary findings, the Commission confirmed its preliminary findings. The Commission found that Apple fails to comply with the DMA’s anti-steering prohibition. Therefore, the Commission imposed a EUR 500 million fine on Apple. In addition, Apple is ordered to remove technical and commercial restrictions on steering.

In addition to non-compliance decisions, under the DMA, the Commission can adopt a decision specifying the measures a gatekeeper has to implement to comply with the DMA. On 19 March 2025, the Commission published its first two specification decisions pursuant to which Apple has to improve and change certain aspects of its interoperability in order to facilitate development of innovative products on Apple’s platforms. The Commission provided guidance to Apple with regards to connectivity between devices (smartwatches, headphones, TVs) and iPhones. In addition, the Commission provided guidance to improve the effectiveness and transparency of the process for interoperability requests by developers interested in obtaining interoperability with iPhone and iPad features. Apple is now required to implement these measures.

Better news for Apple relates to its user choice obligations. The Commission has decided to close its investigation related thereto after “a constructive dialogue between the Commission and Apple”. Preliminary findings on the Apple App Store are less positive, with the Commission finding that third party app stores should be allowed on Apple products as well as direct app downloads from the web. Further findings and investigations are to be expected.

Alphabet

On 19 March 2025, the Commission sent two preliminary compliance findings to Alphabet about both Google search and Google Play. With regards to Google Search, the Commission held that – in its preliminary view – Alphabet violates the DMA’s prohibition on self-preferencing by treating its own services more favourably in ranking on Google Search than similar services of third parties. Concerning Google Play, the Commission holds that under the DMA app developers should be able, free of charge, to steer its customers to alternative cheaper possibilities. The Commission has strong concerns that Alphabet technically prevents certain aspects of steering and charges app developers beyond what is justified.

Alphabet is now invited to respond and exercise its rights of defence. Once the Commission then closes its investigations it will provide a final decision. This is expected to take at least several months.

  • Private enforcement is next

    As Big Tech gains influence in the US, the EU will likely face more scrutiny. The question on many minds, therefore, is: will the DMA prove can Europe limit the gatekeepers' power? The Commission remains energetic and motivated to enforce the DMA. At the same time, it has frequently admitted that its resources are limited. Despite help from the NCAs, it cannot ensure the DMA’s effectiveness alone. Both the Commission and the NCAs are, therefore, actively calling for help from the public. Martijn Snoep, chair of the Dutch NCA stated: “We are calling on businesses to share any problems with ACM with regard to access to the digital platforms of gatekeepers.”

    Nevertheless, those impacted by gatekeepers' DMA breaches need not wait for the Commission. Private parties can seek injunctions or claim damages in court, a path we expect to grow in 2025. Even the Commission acknowledged private litigation will be crucial for DMA enforcement.

    And private enforcement under the DMA is not merely a theoretical exercise. At the national level, we are seeing significant developments and practice gearing up for DMA private enforcement:

    • In 2023, Germany amended its Competition Act to include DMA private action principles, with the first litigations already happening. An unknown gatekeeper, thought to be Google, allegedly received several complaints in German courts, including interim relief requests. Though details remain confidential, both gatekeepers and businesses are closely watching these developments.
    • The Netherlands has approved a draft bill appointing the ACM as the DMA national authority and allowing national court intervention. The bill is expected to be enforced soon. However, we do not expect private practice to wait for the legislator. The Netherlands is a popular European jurisdiction for both follow-on and standalone competition damages claims, making it well-suited for private enforcement under the DMA.

    Dutch courts are favoured due to their experience, cost efficiency, language skills as well as claimant-friendly procedural law aspects, including their increasing acceptance of international cases. On 1 January 2025 a new simplified and modernized law on evidence came into force. Pursuant to which evidentiary requests should be both simpler and more effective. Additionally, Dutch procedural law allows for collective redress through the Dutch Act on Collective Damages Claims (WAMCA), enabling claims to be channelled through an organisation acting on behalf of various affected parties (also see our earlier blog on mass claims). Third-party funders and international clients, are increasingly finding their way to Dutch claims and courts.

    These developments put the Netherlands in a unique position to lead DMA private enforcement.

    • On 24 June 2024, coinciding with the ECN Digital Markets Act Conference, the Belgian Competition Authority (BMA) published a DMA guide for “tech challengers”. The guide and conference emphasised the national courts' competence to decide claims against gatekeepers. Despite historically low claim awards in similar cases, the BMA anticipates private enforcement of the DMA in Belgian courts. The BMA’s stance and guidance thereby underscores the possibilities for DMA private enforcement in Belgium.
    • Although no known case has yet been filed against a gatekeeper in Luxemburg, we do expect it to be an interesting venue for DMA private enforcement. Amazon’s EMEA HQ in Luxemburg makes it a key jurisdiction for private enforcement of the DMA against Amazon. In other fields, we are already seeing more and more claims being brought against Amazon. We expect claims under the DMA to follow soon.
  • The DMA and national courts

    At the same time, private enforcement under the DMA is a new avenue, which inherently brings both risks and opportunities for those pursuing and those being challenged with DMA claims. We expect the focus will be on three aspects:

    (i) Stand-alone or follow-on

    Private enforcement of the DMA can take place both via stand-alone and follow-on proceedings. According to Article 39(5) DMA, follow-on proceedings can benefit from the binding effect of a decision by the Commission. However, public enforcement will take time. The Commission has not yet opened and finished investigations against all gatekeepers and core platform services. Furthermore, the Commission's compliance decisions are subject to appeal and such appeal proceedings take time. For this reason, it will likely be years before final decisions with legal force are rendered.

    The good news is that private parties need not wait until a final decision. Stand-alone private enforcement involves legal actions initiated without relying on a decision or finding by the Commission. In such cases a claimant cannot benefit from the binding effect of a decision but can prove the infringement itself.

    The procedures and conditions of gatekeepers’ platforms are often clouded in secrecy, making it difficult for claimants in stand-alone proceedings to prove the breach and quantify their damages. Article 8 DMA is expected to play a significant role in this context. According to this Article gatekeepers must “demonstrate compliance with the obligations laid down in Articles 5, 6 and 7”. Typically, in ordinary proceedings, the claimant has the burden of stating and proving their claims. With Article 8 DMA in hand, claimants could argue that it is up to the gatekeepers to prove compliance. If successful, this would be a huge shift in the burden of proof and enhance stand-alone private enforcement.

    (i) Injunctions and forum shopping

    Private parties aim to stop the infringing actions of gatekeepers and ensure a fair and competitive market. A DMA infringement by a gatekeeper can cause unprecedented and irreversible damage. Particularly in stand-alone proceedings where the Commission has not yet issued a decision, private parties may, therefore, seek a cease-and-desist order to force compliance and mitigate damages.

    Such orders reduce the burden on the Commission but also introduces the possibility of inconsistencies across the EU. While a Commission decision provides EU-wide clarity on the existence of an infringement, national courts will look only at the facts of the specific case. This could potentially lead to injunctions being imposed in some countries or cases and not in others.

    Such differences could lead to difficulties with regards to legal certainty and equality, which in turn can lead to forum shopping. We expect judges will, therefore, closely watch their European colleagues and align policies where possible.

    (ii) Quantification of damages

    Previous 101/102 TFEU case law shows that quantifying damages from breaches in digital markets is complicated. This complexity arises from both the nature of the market and the lack of accessible information. Defendants often withhold such information, considering it business sensitive. The DMA’s information provisions, however, may compel gatekeepers to disclose the necessary data. This could be very helpful for claimants in quantifying their damages.

    Courts, however, will have to be extremely mindful of misuse of the information provisions and the subsequent data. If successful, claimants might attempt to identify potential DMA breaches in cases related to other competition regulations only in order to force gatekeepers to provide the necessary information.

  • Conclusion

    With the first DMA fines having been rendered an important new milestone for DMA public enforcement has been reached. The Commission is not slowing down. The next few months will likely see further investigations, compliance decisions and DMA measures. At the same time, calls for private enforcement of the DMA are growing louder. The first private actions are happening across Europe and especially the Netherlands seems very well suited for (stand-alone) DMA private enforcement. We are convinced 2025 will be a very interesting year for litigations regarding the digital markets.

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