In a decision handed down on 19 February 2020 and published only today, the Belgian Market Court has quashed a previous decision by the litigation chamber of the Belgian Data Protection Authority (BDPA) in relation to the use of the Belgian electronic identity card (called "eID") as a means of obtaining a loyalty card at a liquor store.

The decision of the Market Court (only available in Dutch) is interesting in that it covers a range of topics, albeit not always in a manner one might have expected. 

It covers questions relating to the extent of the Market Court's powers, whether the use of eID for loyalty cards is excessive, whether it meets the conditions for valid consent and how fines should be calculated or justified by the BDPA.