The combination will accelerate SSU's international expansion, including the concurrent acquisition of WiggleCRC, the second-largest online bike retailer globally, and investment in SSU’s technology platform. The combined entity will be listed on NYSE and become one of the largest pure-play sports e-commerce and technology platform companies, serving over 7 million active customers, 1,000+ brand partners, 500+ connected retail stores, and more than 15 million sports community users globally.
NautaDutilh acted alongside Skadden, Arps, Slate, Meagher & Flom LLP. The NautaDutilh team was led by Paul van der Bijl and included Jules van de Winckel, Nina Kielman, Pedro Paraguay, Joppe Schoute, Koen Biesma and Marloes van der Laan.